Voters ‘hungry’ for ‘professional integrity’

HARRISBURG, Pa. — In monitoring current events and political updates, community newspapers continue to grow in trustworthiness (7.38/10) and newspaper readers are voters (96 percent), Susquehanna Polling and Research Inc. found in a March 2022 survey.

The survey of 1,000 adults from rural and urban communities across the U.S. conducted for the National Newspaper Association and NNA Foundation of Pensacola, Florida, also studied opinion of public notices and advertising.

Voting

There does in fact exist a strong correlation between those who read community newspapers and those who cast ballots in elections. A combined 96 percent of readers of local newspapers specifically (N=769 out of the 1,001 total sample), say they plan to vote this November –either “very” or “somewhat” likely.

Overall, 89 percent of the respondents said they are “very likely” to vote in upcoming elections this year for U.S. Congress, U.S. Senate and other federal and state elections, 6 percent said “somewhat likely” and 4 percent said “not at all likely.”